How to use your entrepreneurial time wisely and make real progress

“We’re busy doing nothing working the whole day through”
Bing Crosby

The simple truth…

Being an entrepreneur is hard.

Sometimes it feels like you’re stuck on a treadmill. That no matter how hard you run, you never seem to make progress.

Yet, while the gym eventually closes, and the treadmill comes to halt…

You the entrepreneur must keep going.

You can’t stop.  

With your head down, you keep marching on, thinking… “If I can keep going for just a little longer… I’ll make it”

But when you raise your head…

You realise that you’ve been travelling for weeks without making progress.

Ahhhh…. It’s enough to make you scream!

Now, I’ll be honest with you….

There are still days when I feel my time is wasted.  However, there’s fewer and fewer of these ‘lost’ days.


Well, I made a few key changes to my approach…

1)  I moved from a consumption first-approach to an asset first approach

This means that instead of spending my time on many low-value tasks. I spend my time on big assets building tasks, like writing and publishing my book.

Assets are things that last. They aren’t going anywhere.

Even when I’m dead, my book will still exist.

Examples of assets:

  1. Book
  2. Audio book
  3. Evergreen online training programme
  4. Website (that actually drives leads/sales)
  5. Podcast
  6. Scalable product design (e.g., ipod)
  7. Mailing list of 1000 engaged CEOS

In contrast, cold-calling leads or posting on Twitter are consumption tasks…

— Tasks which require frequent and continual work

— Tasks whose value doesn’t sustain over time

— Tasks which don’t create a big impact for you or your business

(NB: I’m not saying that social posting has zero value. I’m saying that it has questionable value… you must question if it’s worth it to you.)

2) I committed to my asset building

If I hadn’t committed to my book it would never have gotten written.

There are no shortcuts to building valuable assets. It’s hard work… but it’s hard work with a pay off.

For example, it took me a looooong time to write my book.  But it’s already paying off, as I’m getting booked for speaking gigs at huge conferences.

3) I took action

I turned up everyday and hit those keys on my keyboard… even when I didn’t want to.


If you feel like your time is being wasted.

Stop consuming stuff and being consumed by tasks.

Start asset building.

Also on InterstellarWay.Life

The trouble with bonuses

𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗯𝗼𝗻𝘂𝘀𝗲𝘀. 💰 (Aside: in the UK we

Enter your email Below
and get our best posts in your mailbox

LM - Get More Blog Posts

We might also send you helpful resources on leadership and entrepreneurship

Enter your email Below
and Grab Our Relationship CheatSheet

LP - Get Million Dollar Relationships (#49)

We might send you a few follow up emails regarding entrepreneurship and leadership

listen on your favoUrite podcast platform

Apple PodcastsSpotifyAcastTuneInStitcherGoogle PodcastsPodcast AddictDeezerAmazon MusicPocketCasts

Enter your email Below
and get every podcast episode we publish in your mailbox

LM - Get More Podcast Episodes

We might also send you helpful resources on team building and leadership

Interstellar Way of life

Your next-level business team starts here.

Your high performance team starts here.

Sign up for Interstellar Way of Life. Nurture your leadership mindset and improve team performance through our weekly newsletter.

Actionable Team Performance Ideas – In 10 Minutes or Less

Team Performance Report v3 — FINAL



Goals & Expectations

Coaching & Attention

Courage & Confidence

Happiness & Welfare


Ownership & Independent Thinking



Enter your email Below
and get The Five Values of Winning Teams

LP - Get LM Five Values

We might send you a few follow up emails regarding team performance

Vital Training

Learn why GRO.W.L matters.


Subscribe to our mailing list

Stay in the know about live events, podcasts & breakthrough training

We don’t send spam. You can unsubscribe at any time. Privacy Policy.